How BCCI earns money?

Certainly! Let’s delve into the details of how the Board of Control for Cricket in India (BCCI) generates its substantial revenue:

1. Media Rights:

• Broadcasting Deals: The BCCI negotiates lucrative broadcasting rights deals with media companies. These deals allow them to telecast cricket matches, including international games and domestic tournaments.

• Massive Viewership: Cricket enjoys immense popularity in India. During major tournaments like the Men’s World Cup, billions of viewers tune in to watch matches. For instance, during the 2019 World Cup, approximately 1.6 billion viewers followed the Indian team’s matches.

• IPL Telecast Rights: The Indian Premier League (IPL) is a goldmine for the BCCI. In 2008, Sony Networks and World Sports Network secured the IPL telecast rights for an astounding ₹8,200 crores. Later, in 2018, Star Sports acquired the entire IPL telecast rights for a staggering $2.55 billion in a five-year deal (2018–2022).

1. Title Sponsorship:

• Companies vie for the prestigious title sponsorship position. This sponsorship enhances brand visibility.

• PayTM, owned by One97 Communications, secured the title sponsorship for the Indian cricket team for the next four years. PayTM paid around ₹203.28 crores for this deal, covering all domestic and international cricket matches until 2023. That translates to approximately ₹3.8 crores per match paid to the BCCI.

1. Indian Premier League (IPL):

• The IPL is a cash cow for the BCCI. It attracts massive viewership both in India and globally.

• Broadcasting Rights: The BCCI earns substantial revenues by selling IPL media rights to broadcasters and Over-the-Top (OTT) platforms. A portion of these revenues is shared with IPL teams.

• Franchise Revenue Share: IPL franchises receive a guaranteed 40-50% revenue share from the IPL’s central contract revenue pool. For the next cycle, this amounts to a staggering ₹48,000 crore.

In summary, the BCCI’s financial success is a result of its ability to tap into various revenue streams, making it a powerhouse in the cricketing world. 🏏💰